JACUZII
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ESTEE LAUDER
LOUIS VUITTON
In the series “The Story Behind the Brand,” we trace how ordinary people achieve global recognition.
In the section “The Story Behind the Brand,” we present the journey of an ordinary person to worldwide recognition.
In 1900, seven brothers from Italy emigrated to the United States to pursue the American dream. Among the family’s inventions was an innovative agricultural pump, which brought the brothers success and solid income. Later, however, the business took a new direction…
The son of one of the brothers suffered from rheumatoid arthritis and underwent costly hydrotherapy. This sparked the idea of water massage at home — the agricultural pump was installed in a bathtub.
At first, Jacuzzi hydromassage devices were offered as therapeutic products, but they later became one of the emblems of luxury and wellness culture. The company was founded in 1915 and continues to uphold its brands to this day.