CARTIER
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ESTEE LAUDER
LOUIS VUITTON
In the series “The Story Behind the Brand,” we trace how ordinary people achieve global recognition.
In the column “The Story Behind the Brand,” we present the path of an ordinary person to worldwide recognition.
At the beginning of the 20th century, aviation was still a novelty, and Louis-François Cartier was working as a watchmaker. His friend — a pilot — told him that a pocket watch was not convenient to check during a flight…
This inspired the young Cartier to create the first men’s wristwatch, which became a real hit at the time and today remains a stylish accessory for both women and men.
The brand quickly established itself as one of the leading producers of watches and jewellery, with stores around the world, from Moscow to New York. Today, the name is a symbol of luxury, style, and class — and it all began in a watchmaker’s workshop…